How to display banners - Using HTML
   
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GraphicsAcademy.com  >  Tutorials  >  Display Banners  >  Chapter 1

How To Display Banners

Chapter 1: Using HTML

The simplest (but not the best!) way to display banners on your web site is to insert the HTML required to display the banner into your web pages' code.

(If you don't understand HTML then get yourself a good HTML Tutorial).

Let's look at the advantages and disadvantages of doing things this way:

Advantages:
  • Easy to implement.

  • Works on all browsers.

  • Works on all web hosts.
Disadvantages:
  • The banner(s) displayed on your pages are predefined and fixed: you can't change banners without revising the code of every page that contains one.

  • Each page always displays the same banner(s): every time a visitor comes to one of your pages, they will always see the same banner on it.

  • It's really hard to update which banners are displayed: If you want to update the banners displayed on your site, then you'll need to update lots of different web pages.

  • No tracking: You have no idea how many times each of your banners was displayed or clicked. This makes harder for you to know which affiliate program links are performing, and also makes it much harder to make money by selling advertising.

When you look at these lists, particularly the lack of tracking and the difficulty of updating banners, I think the answer should be obvious: Don't do it this way unless you have no other choice!



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